Audience Feedback

Once we had finnished editing out video, we showed it to other members of our media class, as they matched with our target audience. Once they had watched it twice, we then handed them a simple questionnaire and asked them what they liked and what we could change and/or improve. Overall the feedback was generally positive, they appreaciated the narrative and the emotional issues the lead character was feeling. They felt that the camera work was well put together and that the scene in which the car was filmed from another cars point of view was particularly good. However the scenes were the lead female was the focus in the living room were too dark; unfortunately by this stage it was too late to re-shoot and edit the footage.

One piece of feedback recieved suggested we make more specific shots towards the characters emotion, so we used the close up of the lead character and then edited it so as to zoom into a still of the image and swap from negative to the original image. We felt that this drew attention to the characters eyes and therefore his emotions, and the contrast of colours of the negative helped to enhance the dark emotions he was feeling. This shot was, we felt, was best placed after the driver got out of the car as the focus would be on the driver more. One question raised was why we used the street Nero Way, well the lead character is contemplating suicide as is evident at the end of the music video, and Nero himself was forced to commit suicide to avoid assassination. We felt that this reference worked well and would be our "easter egg" for fans.

There was positive reviews about the end scene, the audience felt that once the fade to the ripples within the lake came into shot they instantly grasped what the lead character intended to do, they also felt that the pan across the lake with the factory background was useful in helping to show the end of the video; that no more was going to happen as this technique is often used within conventional media to end a film or music video, a sort of establishing shot to end the video.