Digi Pack

This is the digital copy of my design idea number one's front of the CD case. I used a picture of the entire band to emphasize to the audience who the band is, and the genre of music the single pertains to. This conforms to current media conventions as some artists use a picture of themselves as the dominant photo for their album cover. I feel the colours used suit the indie style and the melancholy nature of the song itself. Furthermore the text style appeals to a younger audience as it stands out more then say Times New Roman.

This is the back of the first design idea, as the CD only has the one single on it I had to break away from current media conventions and not include a track listing on the back. Because of this I wrote the promotional note "Includes the hit single Thanks For Nothing" to draw attention to the song. I used those two particular pictures as they compliment the emotions of heartache and the theme of escape featured in the video, and alluded to by the colour scheme. I have conformed to media rules and left the spines of the CD case simple, only having the name of the band and the name of the single down the spines.

For the second design idea I wanted to make the CD stand out, so I used a lighter colour scheme, but I feel that it still represents the harsh emotions portrayed within the music video; the orange and scratch theme does not look passive. Again I conformed to current media conventions by having the band name and song title on the front of teh CD case, and used a close up of the main character showing anger to compliment the design style of the CD case.

The back of the CD cas features a point of view shot of the main character driving. I decided to use a picture of the lead female, but make it slightly transparrent and have it shrunk into the corner of the main picture so as to show the auidence what the lead character is driving from but that she is still in his thoughts, hence the transparrancy. Once again I used promotional to emphasize the single instead of including a track listing.

The third and final design idea I created is alot more colourful and represents the nature of the band more then the single and the video. The stark colours make the CD stand out and are more suited to the target auidence then simple primary colours, as they stand out and make the CD case more individual; much like what teenagers look to do. Because of the emphasis on the band, I again used a picture of the entire band to help support this. Also I conformed to current media conventions and the only text on the front are depicting the band name and the song title.

I decided to adapt current media conventions for the back of this CD case. As there is only one song included on the CD, a track listing would be pointless, so following the theme of this design emphasazing the band, I wrote the band name across the entirety of the back and included the song title too. The text trails off the back and over to the spine of the CD case to make it appear as if the text goes on forever. Furthermore I positioned the text to try to make it look symmetrical and pleasing to the eye.