Target Audience

After choosing the band and selecting and appropriate song, we had to choose what target audience we were aiming to appease. From the genre and style of the band we knew we would have to cater for a reasonably mainstream audience, looking to be a predominately teenage demographic. After knowing our target audience we were able to centre our video around them. We stayed with convention and used a narrative style for our video, but left out the performance to place more emphasis on the narrative. The story relates to a teenage audience as it involves heart break and relationships, and to a lesser extent looks at the deep issue of suicide and how it affects those around you.