Music Video Treatment

This is the treatment for the song and video, i wrote down and matched ideas for the video that suit the lyrics. I used this as a structure for the storyboard, to give me ideas and inspiration, before i committed them to the final storyboard and to film.

Location Hunting

This is our first location scout, the shot is looking across to the A46, the bridge seen in shot is a bridge we use to shoot aerial footage of the emotional car driving sequence.










This shot is again of the A46 from this angle we could position the camera to film the car speed off into the distance, as the driver attempts to escape his troubles.









This is another shot on the A46, this is the part of the road where we will film the car speed off, whilst we are in a different car. This new angle will give the video a better perspective on the journey the driver is taking, also it will be challenging to shoot and therefore shows our commitment and creativity.

This is a shot of the airfield we used to shoot the scene before the driver makes his way to the lake to kill himself. We felt that the airfield would be best as there wouldn't be any other traffic to ruin the continuity of the video. Furthermore the open space gave plenty of room to shoot from different angles and avoid reflection of the crew in the car.

Music Video Research

You Me At Six - Save it for the Bedroom
This music video features a narrative style. It involves a talk show, much like "Jerry Springer", this is a topical reference that will appeal to their target audience. The video also features all of the band members playing various character roles, until the end of the video when the band perform for the audience. This follows typical media conventions for a music video featuring narrative and performance. However the lyrics and the video do not run parallel, and have no distinctive link.

The genre is alternative, this is shown in the artists clothing and performance style. There is no special editing involved, except for the censoring of nudity. The cameras use a shaking effect to make them appear as if the show in the narrative is broadcasting live and is fast paced. The camera focuses on the lead singer, but uses fast cuts to close ups of the other band members, thus allowing the audience to see the entire band and recognise them more. Furthermore the speed of the camera cuts suit the tempo of the music and offer a party style view of the performance.


Blur - Coffee & T.V.
The video features a narrative style, following the adventures of a run away milk carton, this story suits the indie genre of breaking away from mainstream concepts of narrative. The camera remains focused on the carton at all times; using close up to make the environment appear larger, adding a sense of realism. The man playing the milk carton has been edited infront of a green screen to inclued a background that was filmed spereatley, to make the adventure appear more real. Also a real model of the milk carton is used in certain scenes where a live actor is needed and a costumed man would not be feasable and would alter the realism. This video does however conform to the media concept of music videos including a narrative and a performance, as the band perform a short set at the end of the video. The camera movements are steady and include mainly single shots.


Escape the Fate - Situations
This video also follows a narrative format, and charts a young, obease american childs first day of school. The band is seen to intervene in order to make this, stereotypically uncool, boy popular, and therefore are shown to be cool and popular themseleves making the audience want to be like them and buy their merchandise. The band also perform a set in the classroom on a make shift stage, made from school desks, this suits the target audience as rockers tend to be more inclined to cause havok. The rock genre comes through in the video from the clothes the bands wear and the disrespect towards authority they show. The camera features many close ups of the lead singer, emphasizing his outrageousness. The camera also pans across the room, and band members to track their rock style and the fun they're having, making the audience want to be like them and listen to their music. They are shown to have a lot of female fans, emphasizing their popularity and sex appeal. These female fans are seen from the male gaze, thus attracting a strong male fanbase, wanting to be as attractive as the band members. The lighting is generally dark also suiting the rock genre, and the final shot is a long shot featuring the entire band leaving the school, showing that they're finnished.

This research has helped me to understand the fundamentals of creating a music video, although each video included both a narrative and a performance, I have opted to leave out the performance as I feel it would take away some of the impact of the narrative itself. I will endevour to include many close ups of the lead character in order to establish him as the point of focus. Furthermore the pace of camera shots should not detatch itself from the tempo of the music. The narrative chosen suits the target audience as many teenagers go through periods of angst and relationship issues, also the lead characters are unoffensive and do not conform to a particular style or group and therefore can be related to all those within the age bracket of the target audience.

Target Audience

After choosing the band and selecting and appropriate song, we had to choose what target audience we were aiming to appease. From the genre and style of the band we knew we would have to cater for a reasonably mainstream audience, looking to be a predominately teenage demographic. After knowing our target audience we were able to centre our video around them. We stayed with convention and used a narrative style for our video, but left out the performance to place more emphasis on the narrative. The story relates to a teenage audience as it involves heart break and relationships, and to a lesser extent looks at the deep issue of suicide and how it affects those around you.

Finding The Band And Choosing The Song

As a group, we already had an idea of what genre we wanted to pursue. We enjoy the more "indie" sounding bands to most other genres and after searching social networking sites and asking around our Sixth Form, we settled on our own group member's band. James' band Delayed Finality was to all of our tastes and we all felt that the song "Thanks For Nothing" would be the most interesting and enjoyable to create a video for.